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WASABI
Premium Wasabi
The fresh taste of Japan
Using existing food product and the product's package, reiterate the design, and create new graphics to market different target consumers.
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$ 4.99 Retail price
- Affordable price for a wide spectrum of consumers.
Possible
target consumers :
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People interested in Asian food and culture
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Immigrants who have moved from Japan to the U.S.
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Consumers who are interested in a healthy diet.
Premium Quality
Switching target consumer groups to people who are more familiar with Japanese food and culture. Craving and willingly spending more money to taste their meal as similar to local foods.
NEW GOAL
Fresh Taste
Number one Wasabi
1 =
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